Ghanaian dancehall artiste Shatta Wale has called on young people to broaden their career choices, highlighting agriculture as a viable and rewarding alternative to traditional office jobs.
Thank you for reading this post, don't forget to subscribe!Speaking at the launch of the Youth in Palm Plantation Initiative at the Mövenpick Ambassador Hotel, he stressed that Ghana offers numerous untapped opportunities capable of delivering sustainable income for those willing to explore non-conventional paths.
The initiative, spearheaded by the PHILBRO Group in collaboration with the Tree Crops Development Authority, the National Youth Authority, ONESTA Limited, and the Kade Traditional Council, aims to encourage youth participation in agribusiness while promoting environmental sustainability.
Drawing from personal experience, Shatta Wale revealed that he invests part of his music earnings into agriculture and has seen returns within a few months under favourable conditions. According to him, this experience has opened his eyes to the vast potential within the sector.
He noted that while many young people aspire to complete formal education and secure white-collar jobs or start small businesses, agriculture presents a broader opportunity for wealth creation, self-reliance, and food security.
The musician also emphasised the importance of discipline and focus, describing them as essential qualities for success in any field. He added that staying committed to one’s goals can unlock financial opportunities within the country.
Beyond individual effort, he encouraged young entrepreneurs to seek mentorship and build strategic partnerships, explaining that guidance from experienced individuals can significantly enhance business growth.
Shatta Wale further advised the youth to reduce time spent on social media platforms and instead invest their energy into productive ventures such as agribusiness, which he described as a timely and promising sector.
He also commended traditional authorities for allocating between 20,000 and 30,000 acres of land to support the initiative, noting that the move provides a strong foundation for young people to venture into large-scale agricultural production.