Description
- The advertising strategies and products offered by your firm should be compared to those of rival companies by digital marketing specialists. They should assist you with research to make sure your products are close to optimum pricing points to offer value to potential customers while still allowing you to run a successful business. They should also help you maintain a lucrative message for your company. They should monitor data that reveals shifting patterns in the consumption of advertising and make sure that potential customers and consumers view your business’s advertising campaigns and purchase your products. Frequently, duties will involve the following
Responsibilities
- Research advertising trends
- Research competitors’ pricing and products
- Decide on the appropriate placement of ads
- Determine what content will reach customers
- Develop projects to create content
- Publish digital marketing content online
- Implement email marketing campaigns
- Measure digital traffic
- Monitor social media and Google Analytics
- Optimize paid advertising campaigns using SEO and other tools
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI
- Monitor project status and budget
- Conduct market research to inform campaigns
- Brainstorm and implement experiments and conversion tests
Qualifications
- Good understanding of Social media platforms
- Good social media presence
- 2+ years Experience in a similar role
- Diploma or BSc
- Good written and spoken